Location preference

Enter your country so we can show you products that are available for you.

Access Point BCP

The Community Blood Center in Appleton helps strengthen local platelet supply

Across the country, blood centers are exploring new ways to strengthen platelet supply and improve reliability. The Community Blood Center (CBC) in Appleton has joined this effort, becoming the fifth U.S. blood center to implement the Reveos Automated Blood Processing System. CBC, which supports more than 40 hospitals and hosts over 100 blood drives every month,1 is modernizing its operations to better serve hospitals and patients across Wisconsin and Michigan’s Upper Peninsula.

“Our mission — Connecting Lives | Sharing Life — is about showing up for our community,” said John Hagins, President and CEO of CBC. “With this [Reveos] technology, we’re maximizing the impact of every donation, making sure each one meets a patient’s need, and every patient gets the transfusion they require.”

 

Whole blood automation: Operational impact and product quality

Since implementing the Reveos device, CBC has reduced manual processing time by more than 60%, allowing staff to focus on critical needs such as cryoprecipitate production and emergent orders. Platelet pooling efficiency and consistency have also improved, with processed units showing minimal clumping and higher platelet yields — resulting in safer, more transfusion-ready products.

“It means a lot to us to have these donations, and we treat them with the highest integrity to ensure they’re safe for transfusion,” said Tanner Lenz, CBC’s Product QC Technical Coordinator. “This system gives us added capacity — more dependable products, faster, and with greater confidence that they’ll pass quality control.”

Blood donation is a community lifeline

While automation enhances efficiency, CBC leaders emphasize that donors remain the heart of the process.

Every eight weeks — rain or shine — one dedicated donor, Robert Swannel, makes time to give back.

“I work it into my schedule and come in the morning. It takes me about a half hour … I’ve lived in the valley for about 28 years and have been donating ever since we moved here. It’s simple, good for the community, and everybody will need blood at some time.”

The consistency and commitment coming from donors remind us that donors truly are at the heart of every community. “Blood has no substitution,” said Kym Kraemer, Manager of Manufacturing Operations and Product Management at CBC. “It has to come from a volunteer, and every single person has the ability to save up to three lives with their donation.”

She added, “With this technology, we can maximize the impact of every single donation and ultimately help more patients spend more days with their loved ones.”

Together, the dedication of donors and the power of innovation helps to ensure that every drop collected makes a lasting difference in the lives of CBC’s community and those they serve.

 

1. The Community Blood Center. Accessed November 25, 2025. https://www.communityblood.org

The newsletter spotlight features experiences and opinions from employees of The Community Blood Center. The experiences described are specific to this facility and may not be representative or predictive of future results. These insights reflect The Community Blood Center's unique perspectives and may not represent the views of Terumo BCT. Operational outcomes and efficiencies will vary by facility based on local practices and conditions. Product availability is subject to applicable regulatory approvals and may vary by country.

To top