In the spring of 2017, Terumo BCT served as one of 10 Corporate Challenge hosts for the University of Denver's MBA program. The Corporate Challenge is a 10-week intensive project during the spring quarter, with MBA students working as consultants to help tackle organizational issues. A team of five MBA students was assigned to Terumo BCT and worked with mentor Sara Harms, Director, Strategic Marketing and Communications, to tackle the challenge centered around effectively evaluating emerging markets. The students' deliverables included:
- Comparative research of similar companies
- Formulation of best practices
- Analytic model to facilitate the assessment/readiness of various markets
- Final report and presentation
Sara said, "The team was extremely engaged and passionate to learn and be successful! They have a wide array of backgrounds and experience. It was great to see how they applied those various perspectives to the task at hand. In addition, this was a good opportunity for them to apply the theoretical learning they got in the classroom to a real-world problem. It was incredible to see how quickly they embraced the project and worked together to make an impact!"
Our engagement began at the Corporate Challenge kickoff breakfast, where Mark Bishop, Senior Vice President, Associate & Organizational Effectiveness, and Sara met with the team of students for the first time. Sara maintained weekly contact with the team throughout the 10-week challenge. During the mid-quarter check-in, students visited Terumo BCT's campus. Finally, the students conducted a final presentation for Terumo BCT executives at the beginning of June and submitted their final deliverable.